Category Archives: independent publishing

Platform Building and Community Building to Sell Your Book (And Build Your Brand)

Whether you self-publish, work with a small publisher, or get a book deal with a major publisher, you’re going to need a platform to get the message out about your book and your work. When it comes to how to build a platform, you’ve got more choices and opportunities than ever before. Don’t become overwhelmed! I can help you start strategizing how to build your platform and do community building. I’ll be talking about this topic on Let’s Talk About Books tomorrow, Thursday, July 7, at 11:00 a.m. EST with Stephanie Gunning (who knows a lot about platform herself!).  Listen in at http://www.blogtalkradio.com/letstalkaboutbooks and please feel free to call in with questions and ideas. The call-in number is:  760-683-2643

No one loves exchanging strategies and tips on platform building than I do! Here’s one I love to share:

Embed into your email signature links to your website, blog, and social media pages. 

You never know who might want to check out what you do and take a look at your books, products, and services!

Have any good ones to share?

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Filed under author platform, Blogtalkradio Show, book marketing, branding, how to sell my book, independent publishing, platform, sales book, sales of books, self-publishing, where to buy books

Kindle Will Be Publishing Works That Are Too Short for a Book, Too Long for an Article

Often, potential clients will tell me they’ve written a book, but when they tell me it runs 30,000 or 40,000 words, I have to break the news that they’ve written an animal that’s too long for an article and too short for a book. No more! eBooks break us out of the limitations of bindings and paper orders, allowing us to create books that are of that “in between” length. You can learn how to submit your book to Amazon’s new Kindle Singles program for those “in between” works here.

Of course, this opens up the question of, when will Amazon/Kindle and B&N/Nook take over the traditional job of publishers by wading through submissions and choosing the best ones, then providing editorial guidance to make the books “sing”? Will they soon begin working with freelance book publishing professionals to create an editorial vision or voice, weeding out the marginal material and highlighting the works truly of value to readers who aren’t related to/best friends with the amateur author?

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Filed under book publishing, eReader, finding an editor, independent publishing, writing a book

Self-publish on Apple’s iPad

Now you can self-publish your book on Apple’s iPad, increasing your readership. See the article here.

I believe that more and more, authors will self-publish and the stigma of “vanity publishing” will give way to the prestige of being a successful “independent publisher.”

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Filed under eReader, independent publishing, iPad, self-publishing

Hay House now has a self-publishing arm

Hay House has announced it has a new imprint for self-published (or shall we say independent?) authors: Balboa Press. Authors that choose to publish with Balboa Press authors will have access to Hay House publicists, for a hefty fee, and will presumably be screened for the possibility of someday getting a real publishing deal (as in they pay you, you don’t pay them) down the road. Read about it here.

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Filed under Hay House, independent publishing, self-publishing, Uncategorized