Category Archives: book publishing

Getting Started on a Memoir, Novelization, or Self-Help Book Based on Your Experiences

Many people contact me about help with writing a book based on what they’ve learned as a result of their experiences. They want to help others by sharing their story, wisdom, and advice in a book but don’t know how to get started.

Now, I am all for writing your book  solely for the sake of catharsis and self-expression, and I think more people who are in a healing process should write about their experiences. That said, writing for an audience that has its own needs is different from writing for yourself. Don’t confuse the two. Your needs and desires have value, but they are not always the same as a reader’s needs and desires.

Maybe you already are certain that you want to write a self-help book and weave your story, and other stories, into the book and use it as a sort of credibility card for your work but also as a key tool for your clients and followers. Maybe you feel strongly that a memoir is the best way to get your story out there and inspire and educate others.  If you’d rather not use real names, or you would like to explore what might have happened instead of just what did happen, you can think about turning your story into a novel. You can also consider writing a book of life lessons, with advice based on your story, and don’t offer any specific advice to readers.

If you’re struggling to conceptualize your book, here are some tips.

* Write. Notice I didn’t say “write your book.” Some people free write until they reach hundreds of pages of material and there’s nothing wrong with doing that, but it’s easy to get attached to what you’ve written, and what’s on the page may not work as the basis of your book. Start small. Write a blogpiece, a scene, or a chapter. Play around with it: Write it in first person, then second, then third. Write it as fiction or as a memoir, or as an anecdote illustrating a point, like you would find in a self-help book. Explore your story and your message from various angles to get a feel for how you want to tell it.

* Look at your goals. What audience would you like to reach, and why? What other types of books are they reading? Where do they hear about those books? Do they buy books based on advertisements, word-of-mouth recommendations, Facebook posts, bookstore displays–what is the main way of reaching them? Why do they trust the authors of those books? Are they drawn in by the power of the author’s personal story? Are they impressed by the author’s work as a therapist or coach? These are the kinds of questions that will help you to put yourself in the shoes of your potential reader and know how to write for that individual and how to get him or her to know about your book. You’ve thought about what you want to write. Now think about who wants to read it.

* Look at comparative books. Know what other books and information are out there. What is your fresh idea, take, or spin? If you know you want to write a self-help book on a particular topic, be aware that your idea probably isn’t completely unique but that’s okay. Give it your own take.

* Check in with your gut. Does it feel right to do a memoir, or even a novelization, of your story? Do you want to share life lessons, or give advice? Do you want to create exercises that will help the reader to learn what you learned, only in a more pleasant way? Get in touch with your instincts about the book you are meant to write–and think about whether you might be meant to write more than one book!

 

How do you get started writing your story?

* Consider collaborating or procuring a foreword. I knew I wanted to write a practical guide for parents whose children had sensory processing disorder because it was incredibly difficult to access that information back when my son who has SPD was two years old and newly diagnosed. There were NO practical books that could help me figure out how to brush his teeth or calm him when he was having a sudden tantrum. I teamed up with my son’s occupational therapist, who was not only treating him for SPD but who had also done some writing herself, to create Raising a Sensory Smart Child, a book that offered two valuable perspectives and appealed to parents and professionals. If you’re thinking you don’t have the right credentials to write your self-help book, find someone to team up with as a collaborator, or ask this person to write a valuable foreword for your book. I ended up with both a collaborator and a foreword writer with an important name in the special needs community (Temple Grandin).

* Start your outreach now. Begin building your author platform. Get a Facebook page and a blog if you’re going to create a memoir or a nonfiction book. If you want to write a novel, start writing regularly and working with a writer’s group to receive and give feedback and support (your fellow writers may well become your loyal readers!). If you’re blogging or on Facebook, ask your followers for feedback. Ask them questions to get them involved in a conversation, and respond to their answers. Encourage them to subscribe to your blog, like your page, and give you their email addresses so you can contact them in the future (you should offer a free gift, or a just a promise to send them information but never to sell their email address to anyone). Think about building a community of followers who talk among themselves and to you about your topic. These followers will not only buy your book when it’s ready, but they will also spread the word about the book or any other products or services you want to promote–not because you pay them but because they believe in you and your work and message.

* Make a habit of learning a little more every week. Notice I didn’t say make this a goal: I said make this a HABIT. Every week, schedule time to learn more about your topic and your audience and more about using social media, creating webinars and teleseminars, marketing, doing workshops and lectures, and getting the word out. If you don’t make time to do it, you will become overwhelmed by all there is to learn once your book is actually written. Set some boundaries so you don’t get sucked in to using social media so often that you don’t get any writing done–it can be addictive!

* Talk to a book publishing consultant or developmental editor early on in the process. It can be invaluable to toss ideas around with a knowledgeable publishing insider. It’s energizing to have a clear picture of your overall strategy and clarity about what you can do write now to get started creating your book. If you are going to contact me, do give me some details about your book project and whether you’re leaning toward self-publishing or building your platform then aiming to get a book deal. We can schedule a brainstorming session and focus in on your brand, your plan, and your action steps for getting closer to your goal right now. Email me at Nancy at nancypeske dot com and check out the services page on my website, www.nancypeske.com.

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Book publishing tips, the editorial process, and more on Let’s Talk About Books

Did you miss Let’s Talk About Books today? I addressed:

–getting over the perfectionism that keeps you futzing endlessly, and why this will trip you up

–why you should NOT try to get instant feedback on what you’ve written

–the stages of book production in a traditional publisher: How many changes can you make before “it’s a wrap”?

–using YouTube in your publicity efforts and to sell yourself to TV producers

–why you don’t have to be a celebrity or have a huge platform to sell a book these days

And more!

You can listen to the archive at LET’S TALK ABOUT BOOKS on Blogtalk Radio at any time; it runs 30 min.

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Let’s Talk About Books (and eReaders and marketing) Radio Show 06/23/2011 with Lynn Serafinn

Tomorrow’s guest on Let’s Talk About Books is author and transformation coach Lynn Serafinn who will give us insights into her book’s success. My cohost Stephanie Gunning and I will also be talking about eReaders and book marketing, and we hope you find our insights and tips helpful. Feel free to call in as you’re listening at http://www.blogtalkradio.com/letstalkaboutbooks The show is from 11:00 a.m. to 11:30 a.m. Eastern Time.

Also, I wanted to add something to what I was saying last week about book endorsements. Don’t forget that you can also ask a potential endorser to write a foreword for your book! The coauthor of my book Raising a Sensory Smart Child had admired Temple Grandin, the famous cattle-handling-facility designer and author of books on autism, for years, and wrote to her, cold, asking if she would consider giving us a foreword. She did and that’s been incredibly invaluable for us. Don’t be afraid to ask, even if you don’t know someone. If you’ve written a marvelous book that offers great value to people, people may very well be willing to lend their name and write a foreword or endorsement.

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BlogTalk Radio Show: Let’s Talk About Books with Nancy Peske and Stephanie Gunning

My dear friend and long-time colleague, Stephanie Gunning, had a great idea the other day: The two of us should do an online radio show in which we could share our insights about the book industry, writing books, marketing them, and building platforms. Stephanie and I always have lively conversations and I always come away from them with fresh insights. The two of us have known each other since the early 90s when we were both in-house acquisitions editors at HarperCollins Publishers, back in the days before email and laptops. And now we’ve got so many ways to reach out and help authors learn from our insights I can hardly keep track of them all!

The half-hour show will be broadcast every Thursday morning from 11:00 a.m. to 11:30 a.m. Eastern Time and you can listen online at http://www.blogtalkradio.com/letstalkaboutbooks  This morning’s show went great considering an unexpected technical glitch and me being a newbie to broadcasting online (I did a lot of radio in my Cinematherapy publicity days, though, so that helped). This week’s newsy topic was the closing of Borders’ bookstores and the future of brick-and-mortar stores (Is there one? Stephanie and I think so!). We also talked about garnering endorsements for your book at the early stages–even before it’s written, and before you have an agent! Next week, we’ll be talking about the eReader Revolution and will be interviewing Allison Maslan, a life, career, and business coach who will talk about her bestselling book Blast Off! (Learn more about Allison HERE).

Feel free to call in with questions and give us feedback on our Facebook page for the show: Let’s Talk About Books. You can also follow the show on Twitter: We’re “4BookWriters” and the hashtag is #BookBiz

Developmental Editor and Ghostwriter Stephanie Gunning joins Nancy Peske for Let's Talk About Books, a new weekly radio show on BlogTalkRadio.com every Thursday

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Lessons for Aspiring Self-Help Book Authors: What NOT to Do to Your Brand!

As part of my research for a book proposal I’m working on, I’ve been looking at a bestselling self-help book that was recently featured on Oprah’s show. I see from the acknowledgements that I know the acquiring editor well; she is a talented structural and line editor and has a good eye for commercial material, strong hooks, and great platforms. The book has hit the bestseller lists and has a high number of stars (average ratings from reviewers) on Amazon.com/ Yet the number of one- and two-star reviews is very high as well—and to me, the book is unreadable and a waste of $15 in paperback, much less $25 in hardcover. I can’t even recommend it as a $10 eBook. So what are the lessons here?

  1. A book does NOT have to be good or even readable to be highly successful IF it’s from an established author. Platform is king these days. But, the big question is, has this author tarnished her brand by going out in a big way with a book that’s mediocre at best? The bad reviews are mostly focused on how little information is contained in these pages, the book’s repetitiveness, the book’s lack of originality, and the lack of value. There is no way an author with a modest platform could have sold this book to a publisher, in my professional opinion.
  2. Publishers are stuck in the old business model. The book began as a hardcover selling for nearly $25. It is 224 pages and by my count, about 50,000 words. When I began in book publishing in the late 1980s, a standard self-help book was 10,000 words. Now, they usually run 60-80,000 words. Why charge $25 for 50,000 words? The publisher needs to justify a big advance to the name-brand author and money spent on advertising (they advertise only the handful of books they think have a chance at bestsellerdom), paying bookstores to display the book, and paying the publicist. For publishers, an overpriced hardcover is crucial to make the numbers work. Now that eBooks are outselling hardcovers, and eBook prices are being jacked up to make up for the lost revenue, the $25/hardcover-first model is in serious danger. Depending on the timing of the hardcover and the eBook releases, the eBook revolution may have erased this book’s profit margin for the publisher. So while it may be a bestseller, it’s possible it lost money for the publisher. Selling her next book may be VERY difficult for this author regardless of how low an advance she is willing to take.
  3. Grammar, mechanics, and structure matter. Although the book has a standard self-help book structure, the chapters meander and have no headers, just design elements to break up text here and there. On the surface, this disguises the meandering, unstructured text. In reality, the reader notices that we’re flitting from this thought to the next in a disorienting path that circles back in on itself. What’s more, there are several sentence fragments on each page. Knowing that the editor is perfectly well aware that a sentence must contain a subject and verb, and with some verbs, a direct object as well, I have to assume this was a stylistic choice. It was a poor one. The text is disjointed and tiresome to read. You see, discussion of all those commas and semicolons, parallelism in clauses, and careful choices regarding sentence length and placement of subordinate clauses may bore anyone but a Latin or English Grammar major, but when they’re missing, the casual reader recognizes that something is “off.” It takes work to slow down and put the thoughts together in your mind to understand the ideas. When the reader discovers the ideas are overly familiar, she loses interest (many reviewers reported not finishing the book).
  4. Define your audience. The title was designed to play off another bestselling book’s title that appeals to the same demographic—a wise editorial choice. The problem is that the book doesn’t deliver on the title. This frustrated readers. Remember, you have a title AND a subtitle with which to summarize the book. People buy books on titles and short descriptions. If yours is misleading, your readers will be very unhappy and post negative reviews.
  5. Define your audience’s problem. One aspect of defining your audience is clearly defining their problem that your book promises to solve. If they buy your book to solve a different problem, thinking you’ll address it, they’ll be disappointed. Is yours a book of parenting advice for all parents, parents of children with special needs, or both? A book can straddle both audiences, but don’t mislead people by implying that it’s for the wider audience when it’s not. (In fact, I had this problem with another book I bought this week—at some point, I may blog in more detail about this particular problem!)
  6. Know your audience’s sensitivities. Is your audience women from 18 to 80, women who attend Bible classes and go to church every Sunday as well as women who are atheists, women who find Sarah Silverman offensive and women who find her hilarious? If you want to cast that wide a net, you will have to pay close attention to tone and voice. The bestselling book I’m describing in this blog uses the word “God” to describe a New Age/New Thought concept of divinity, ignoring the fact that many women have a very different idea about “God.” It also uses the F word liberally, including in a chapter title. That may fly with a certain generation; to another it is considered offensive and a sign of lazy writing. When I work with clients or cowrite books of my own, I may not agree 100 percent with the final choices the team of authors, editor, agent, and publisher’s sales force representatives makes, but I know how important these decisions are. I have seen books shut out of bookstores due to poor decisions about title, tone, and voice that caused the bookstore buyers to be unclear about the intended audience.
  7. Deliver what you promise your readers. A self-help book is supposed to do more than just define the reader’s problem and give insight into its origin. It must have takeaway: an action plan for solving the problem. This may include exercises, a recipe for activities to be carried out over a specific period of time (such as a 21-day diet plan), tips, resources that will help the reader further tailor the takeaway material to her specific needs, and so on. Reviewers complained that the entire book is summarized in the few pages and that the suggestions for how to solve the problem were stale, the sort of ideas we’ve all heard a million times. Today, authors are competing with free information on the Internet available in seconds to anyone using a search engine. If there’s nothing special or fresh about your information, and your advice can be summed up in a page of bulletpoint tips, you aren’t ready to write a self-help book.

By now, I’m sure you’re thinking, “Yeah, but the author got a big advance, a bestseller, and a place on Oprah’s couch.” Yes….but only because the author had built up credibility with previous books over the years and a solid brand she’d worked hard to build. Will her next book see success? Will it yield a hefty advance? I doubt it. Over the years, I’ve seen many authors destroy their brands by making bad choices in conjunction with their advisors who are too often contemptuous of book buyers. I will never forget the day one of the bigwigs in the editorial department of a publishing house told me, “We don’t have to spend the time and money cutting out those two hundred pages in the middle of the book that weigh it down. People won’t realize it sags in the middle until after they’ve bought it!” She chuckled; I made a mental note that I did NOT belong in a company that held contempt for their customers. To me, the story I’m telling here is a cautionary tale for publishers, editors, and authors. You can only fool people so long before they catch on to the fact that you don’t provide quality products and don’t respect and value them.

If you as an author or aspiring author aren’t comfortable with a suggestion your social media expert makes regarding how to build your brand, if you don’t feel ready to write your book just yet because your platform’s solid but you’re still unsure if your ideas are well-formed enough to work into a book, listen to your instincts. Maybe you need to try out your ideas in workshops and with real-life clients. That’s easier than ever to do thanks to webinar and teleseminar software. Maybe you need to mull over your brand and your hook a little more because something’s not right about it. These investments of time and creative energy will pay off in a book that you can be proud of for years to come, and they give you greater potential for establishing your career and a loyal audience.

Have you ever felt torn between rushing forward with writing a book and slowing down to get it right? What pressures did you feel, and why? Would you have benefitted from spending time with book publishing consultant to talk through your concerns and strategies? Please share your stories with me!

Does your self-help book deliver on its title and promise? Does it solve a problem? Does it offer "takeaway" for readers that they can apply to their own lives?

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Selling Books in Unusual Places

The New York Times ran an article on selling books in unusual places — unusual for book publishers, that is. For most of us, it seems natural to find a gift book in a gift store, a book on “how to make it in the music industry” in a music store.  In my experience, book publishers have traditionally been much less than aggressive in pursuing “special sales,” “special markets,” or sales to what they call “nontraditional book outlets” because publishers offer a low discount on books to retailers and figure it’s not worth the effort to talk stores into carrying books. However, if the match between the book and the store–or catalogue, for that matter–is perfect, the sales can be phenomenal. This is especially true when the store is a chain. I saw this when I was in-house at HarperCollins and one of my books, Get Your Act Together! by Pam Young and Peggy Jones, was picked up by a major office supply retailer, which ordered 20,000 books. Note that these special markets sales, as they’re called, are unlike traditional bookstore sales in that the store can’t return the books so that’s a solid sale for the author. Cinematherapy took off in a major way because it was picked up by many gift stores and catalogues such as Seasons. I’ll never forget how shocked I was to wander in to a Providence, Rhode Island, bookstore one day when I was on vacation, see a display of my book, and find out that that store alone had sold 100 copies of Cinematherapy! Another book I worked on, The Diet Cure by Julia Ross, is carried in just about every health food store in America–due in no small part to the fact that The Diet Cure recommends the purchase of nutritional supplements that these stores carry as well.

As the traditional bookstores struggle to redefine themselves, I think book publishers will take a second look at “nontraditional book outlets” and “special markets” rather than treat such sales as an afterthought, as they did for too long. About five years ago, one of my authors could not get his publisher to make sales into catalogues that already had accounts with his publisher, and was told again and again by the catalogue owners, “I’ve called your publisher and begged for a copy of your book because it’s perfect for us, but no one ever sends one.” To me, it was a sure  sign that publishers have been too lax about pursuing book sales through non-book stores!

Bookstore sales for Cinematherapy were great but gift store sales of books were even better!

 

The Diet Cure by Julia Ross did well in special markets. It can be purchased in almost any health food store.

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Hire a Ghostwriter to Write Your Book? 4 Questions to Ask Yourself

You’ve dreamed about writing a book someday. You believe you have a story inside you that will amaze and inspire people. You’ve tried to write it down, and have sketched out some ideas here and there. Maybe you have notebooks or computer files that are filled with writing but you’re realizing that all these bits and pieces aren’t adding up to a book. Do you need to hire a ghostwriter?

Perhaps, but first there are four crucial questions to ask yourself:

1. Do I understand what a ghostwriter can do for me? A ghostwriter, or “work-for-hire” writer, writes for other people but does not receive public credit and her name won’t appear on the book jacket or the book’s copyright notice. She’s a “ghost” because she works invisibly, behind the scenes. A ghostwriter for a book structures and shapes the book, including its scenes or sections, and renders the expert’s ideas on the page in a way that is true to her client’s vision. Her client, not the ghostwriter, retains the claim to the book’s copyright and takes responsibility for the material in the pages. A professional ghostwriter can alert her client to potential legal issues, but ultimately, the book she will ghostwrite will be her client’s baby. In fact, you might think of a ghostwriter as a professional midwife for books.

2. Do I secretly want to be a writer, or do I simply want my story and ideas told in my voice? An excellent ghostwriter will listen to how you express yourself in person or over the phone. She will notice the complexity of your sentence structure, your pet phrases, and your tone. Then, as she begins to ghostwrite your book, she’ll create a voice that sounds as if it were yours. She knows that if you’re serious and dignified, your voice on the page should be different than if you’re playful and whimsical.

If your heart tells you that it’s you who must write every word of your book, you must be willing to master the craft of writing a book. Hire a writing coach, take writing classes, and read books on writing. Commit to the time it will take to master your craft and write your book. If you hire a ghostwriter when you truly want to be the writer, you’ll find it difficult to create a good partnership with her. You need to trust the ghostwriter to capture your voice and ideas or she won’t be able to do her job properly.

A ghostwriter or developmental editor may be key to getting your book written

3. Do I have the money to hire someone to interview me and write a book based on my life or ideas? It can take hundreds of hours of a ghostwriter’s time to interview you and ghostwrite a quality book for you. You’ll need tens of thousands of dollars to hire a professional ghostwriter to ghostwrite a memoir, self-help book, or novel based on your ideas and synopsis. If you procure a book contract and an advance against future earnings from a publisher, you can use that money to hire someone to ghostwrite or coauthor your book. If your budget is too tight to pay a five-figure fee to a book ghostwriter, remember that you get what you pay for. Will you be content with a book that isn’t well structured or well-written, a book that doesn’t have rich ideas and a narrative flow that’s engaging and entertaining? If you don’t have a publishing contract and paying a ghostwriter will be a problem for you, see question #1 and rethink whether you might be willing to learn to write the book yourself rather than hire someone to ghostwrite a book for you.

4. Do I know what I want to say? Everyone has ideas and stories to write about, but you may not have enough to say to fill a book unless you work with a professional ghostwriter who can draw stories out of you, find the narrative arc to your book, and help you develop your ideas. In fact, if you want to write your own book and you have good writing skills, but are stuck on what to say, you may not need a ghostwriter so much as a developmental editor. A developmental editor can help you flesh out your ideas and structure your book.

Whatever your goal, don’t let fear, insecurity, or embarrassment influence your decision about whether to write your book yourself or hire a ghostwriter to ghostwrite it for you. If you honor your strengths as well as your weaknesses, you’ll come to the right decision for you regarding who should write your book. Know what type of assistance you need and you won’t regret your decision, whatever it turns out to be.

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