Category Archives: Blogtalkradio Show

Book publishing tips, the editorial process, and more on Let’s Talk About Books

Did you miss Let’s Talk About Books today? I addressed:

–getting over the perfectionism that keeps you futzing endlessly, and why this will trip you up

–why you should NOT try to get instant feedback on what you’ve written

–the stages of book production in a traditional publisher: How many changes can you make before “it’s a wrap”?

–using YouTube in your publicity efforts and to sell yourself to TV producers

–why you don’t have to be a celebrity or have a huge platform to sell a book these days

And more!

You can listen to the archive at LET’S TALK ABOUT BOOKS on Blogtalk Radio at any time; it runs 30 min.

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Filed under author platform, Blogtalkradio Show, book marketing, book publishing, book publishing tips, copyediting, how to write a book, Let's Talk About Books, publishing advice, self-publishing, writing a book

Platform Building and Community Building to Sell Your Book (And Build Your Brand)

Whether you self-publish, work with a small publisher, or get a book deal with a major publisher, you’re going to need a platform to get the message out about your book and your work. When it comes to how to build a platform, you’ve got more choices and opportunities than ever before. Don’t become overwhelmed! I can help you start strategizing how to build your platform and do community building. I’ll be talking about this topic on Let’s Talk About Books tomorrow, Thursday, July 7, at 11:00 a.m. EST with Stephanie Gunning (who knows a lot about platform herself!).  Listen in at http://www.blogtalkradio.com/letstalkaboutbooks and please feel free to call in with questions and ideas. The call-in number is:  760-683-2643

No one loves exchanging strategies and tips on platform building than I do! Here’s one I love to share:

Embed into your email signature links to your website, blog, and social media pages. 

You never know who might want to check out what you do and take a look at your books, products, and services!

Have any good ones to share?

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Filed under author platform, Blogtalkradio Show, book marketing, branding, how to sell my book, independent publishing, platform, sales book, sales of books, self-publishing, where to buy books

Let’s Talk About Books (and eReaders and marketing) Radio Show 06/23/2011 with Lynn Serafinn

Tomorrow’s guest on Let’s Talk About Books is author and transformation coach Lynn Serafinn who will give us insights into her book’s success. My cohost Stephanie Gunning and I will also be talking about eReaders and book marketing, and we hope you find our insights and tips helpful. Feel free to call in as you’re listening at http://www.blogtalkradio.com/letstalkaboutbooks The show is from 11:00 a.m. to 11:30 a.m. Eastern Time.

Also, I wanted to add something to what I was saying last week about book endorsements. Don’t forget that you can also ask a potential endorser to write a foreword for your book! The coauthor of my book Raising a Sensory Smart Child had admired Temple Grandin, the famous cattle-handling-facility designer and author of books on autism, for years, and wrote to her, cold, asking if she would consider giving us a foreword. She did and that’s been incredibly invaluable for us. Don’t be afraid to ask, even if you don’t know someone. If you’ve written a marvelous book that offers great value to people, people may very well be willing to lend their name and write a foreword or endorsement.

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Filed under Blogtalkradio Show, book publishing, endorsements, eReader, Forewords, Lynn Serafinn, sales of books, Stephanie Gunning, testimonials

BlogTalk Radio Show: Let’s Talk About Books with Nancy Peske and Stephanie Gunning

My dear friend and long-time colleague, Stephanie Gunning, had a great idea the other day: The two of us should do an online radio show in which we could share our insights about the book industry, writing books, marketing them, and building platforms. Stephanie and I always have lively conversations and I always come away from them with fresh insights. The two of us have known each other since the early 90s when we were both in-house acquisitions editors at HarperCollins Publishers, back in the days before email and laptops. And now we’ve got so many ways to reach out and help authors learn from our insights I can hardly keep track of them all!

The half-hour show will be broadcast every Thursday morning from 11:00 a.m. to 11:30 a.m. Eastern Time and you can listen online at http://www.blogtalkradio.com/letstalkaboutbooks  This morning’s show went great considering an unexpected technical glitch and me being a newbie to broadcasting online (I did a lot of radio in my Cinematherapy publicity days, though, so that helped). This week’s newsy topic was the closing of Borders’ bookstores and the future of brick-and-mortar stores (Is there one? Stephanie and I think so!). We also talked about garnering endorsements for your book at the early stages–even before it’s written, and before you have an agent! Next week, we’ll be talking about the eReader Revolution and will be interviewing Allison Maslan, a life, career, and business coach who will talk about her bestselling book Blast Off! (Learn more about Allison HERE).

Feel free to call in with questions and give us feedback on our Facebook page for the show: Let’s Talk About Books. You can also follow the show on Twitter: We’re “4BookWriters” and the hashtag is #BookBiz

Developmental Editor and Ghostwriter Stephanie Gunning joins Nancy Peske for Let's Talk About Books, a new weekly radio show on BlogTalkRadio.com every Thursday

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Filed under bestseller, bestselling author, Blogtalkradio Show, book marketing, book publishing, book publishing economics, book publishing revenue models, developmental editing, ghostwriter, grammar, HarperCollins Publishers, independent bookstores, Let's Talk About Books, sales book, sales of books, Stephanie Gunning, where to buy books, writing a book