Category Archives: book publishing economics
BlogTalk Radio Show: Let’s Talk About Books with Nancy Peske and Stephanie Gunning
My dear friend and long-time colleague, Stephanie Gunning, had a great idea the other day: The two of us should do an online radio show in which we could share our insights about the book industry, writing books, marketing them, … Continue reading
Filed under bestseller, bestselling author, Blogtalkradio Show, book marketing, book publishing, book publishing economics, book publishing revenue models, developmental editing, ghostwriter, grammar, HarperCollins Publishers, independent bookstores, Let's Talk About Books, sales book, sales of books, Stephanie Gunning, where to buy books, writing a book
Lessons for Aspiring Self-Help Book Authors: What NOT to Do to Your Brand!
As part of my research for a book proposal I’m working on, I’ve been looking at a bestselling self-help book that was recently featured on Oprah’s show. I see from the acknowledgements that I know the acquiring editor well; she … Continue reading
Filed under bestseller, bestselling author, book length, book publishing, book publishing economics, book publishing revenue models, chapters, eReader, frontlist books, grammar, headers, listen to the customer, Oprah, pricing your book, sales book, sales of books, self-help books, structuring nonfiction, write a bestseller
Selling Books in Unusual Places
The New York Times ran an article on selling books in unusual places — unusual for book publishers, that is. For most of us, it seems natural to find a gift book in a gift store, a book on “how … Continue reading
Google Enters the e-Book Retailing World
The New York Times reports that Google is now selling and offering free eBooks through their site, readable on smart phones and eReaders (although for now, only the free books can be read on Kindle–boy, that Amazon is determined to … Continue reading
Google Entering the eBook Biz with Independent Booksellers
Google knows searching and downloading, independent booksellers know how to sell a book. Now Google is going to act like a wholesaler to independent bookstores, offering eBooks that can be read on any device. Independent booksellers will be the ones … Continue reading
Economics of Book Publishing and eBook Publishing
How much does it cost to create a book? A New York Times article spells it out: http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?em However, I quibble with the estimates of .78 per eBook and 1.00 for traditional book for marketing (in theory, you have to … Continue reading
Filed under book publishing economics
